Kevin Sheehan’s Top Outbound Marketing Tools

As the owner of an e-commerce site, Kevin Sheehan feigns over inbound marketing strategies to avoid outdated pushy sales tactics. Creating prominent content that will catch potential customers’ attention, ensuring that the company’s branding is interactive and engaging on social media are methods that Sheehan has yapped on about to his team of marketers.



The Hudson Bay Example

However, there’s something about direct mail, e-mail marketing and cold calls that although embrace old-school marketing methods, actually continue to grasp generation’s that expect to receive a gift of a discount wrapped neatly in their inbox every now and again. Hudson Bay does this perfectly with their extensive list of subscribers in which they will send out a regular Hudson’s Bay Day where everything in the department store is on sale. The only issue with this is getting people too dependent on sales, causing them to only shop at the Bay when there’s a sale and no longer on a regular basis.


So what’s the stitch with outbound marketing tactics that can be adopted by modern marketers? Kevin Sheehan has tried a handful of tactics for his eyewear company and found a few new methods he wanted to pass on that he believe all marketers should be aware of.


Get them at the Midroll

Podcast listeners are growing more and more every month, and a perfect complement to radio ads is advertising with Midroll on a listener’s favorite podcast. Advertisers can decide which channels would work best for their target audience. For instance, in Kevin Sheehan’s case he likes to advertise on fashion, lifestyle and beauty blogs for his high-tech yet affordable eyewear options.


As Smooth as Jelli

While radio advertising is a clichéd, old-school technique, it’s effective when done properly. With close to 245 million listeners every week, you have people when they are the most attentive on their weekly commute. Sure, changing channels when the radio ad goes on is something that most people do but trying to get airtime with the broadcasters is a sweet way to get around having to put an ad out there. Or else, choose Jelli as a cue to get analytics on which radio channels will best suit your demand.

Handy Methods to Help Others on Earth Day

Yesterday was Earth Day, only another reminder that we should be kinder to the earth as we pave a pathway of consumption and growth. As we populate the earth with more beautiful children, we somehow have let go of all the nuances associated with the importance of living a clean life. The extra $2 you spend on your local chicken is worth it… Not because it is healthier (which it is!), and not simply because you are helping to sustain your local economy, but because the toxic transmissions that are exalted into the air are grandiose if you think about how many miles it takes for your poultry to end up on your dinner table. Apart from the food choices you make to help prevent irreversible damage to our planet, you should also consider encouraging the community to make a positive impact on their ecological footprint. Want to try your Handy luck at de-cluttering your space without a cleaner from Handy to take over, then try your luck at these ways to make your place more compatible with the world we live in today.


Purge through your canned foods

There are 795 million starving people in this world, and if you are by no means in this category then you should take a moment out of your day to give a helping hand to those in need. It is a tragic thought to digest that developing countries have millions of kids and adults who are malnourished. De-clutter your home by searching for your pantry for those handy canned food elements that you know you’re no longer going to reach for because you’ve either discovered a new brand of beans for your panissa or you know you’re not going to cook that pumpkin pie until next Thanksgiving, in which time your lovely pumpkin puree canned good will likely expire. Donate what you know you don’t need to those who know they need it and will take it all pleasantly. Make sure you’re only giving away non-expired, non-perishable goods—this should go without saying!


Goodbye towels

Are you a neat freak like us who separates your towels by guest bedroom, master bedroom, kids’ corner and cleaning utilities. While old towels do make for a handy rag, once a white towel takes on that tingy yellow coating, it’s a goodbye birdie. And you don’t really need to hold on to eight of those as rags! Give away your not good enough for the guests, not good enough for us towels and deliver them in a neat, bow-tied parcel to your local Salvation Army.

Brad Roemer’s Flea Market Tips

Brad Roemer’s favorite past-time when he needs to relax and be in the zen is scouting through flea markets. He’s a sucker for all things vintage, and when given the opportunity to venture through a new out-of-town flea market. As an avid interior designer and real estate entrepreneur, making time for scooping up new deals doesn’t always come easy. There are a few tips that one should follow in order to scout out the best items from a flea market, as we all know that the designers and collectors of this world continue to treasure some of the greatest steals in their homes and those of their clients. So what exactly is the secret potion that gets them those sacred pieces that you just wish you had the same eye for?


You’re may not like this one if you’re a night owl, but here’s the first one: All those designers have raided the flea market during the early hours of the morning. They got there first, that’s exactly how they got the pieces that you so dearly want. Aim to arrive at your local flea market at opening time and you are sure to score a few showcasing pieces for yourself.


Arriving at the flea market can become distracting. With a whole bunch of crowds emerging, the scent of thick hot dog breath and the complete sensory overload of people colors and shapes, it is easy to get off guard. That’s why Brad Roemer always comes prepared with a list of things he wishes to buy. Especially when buying specialty items for his clients, he needs to have a list to be the most efficient. Looking for a rustic, wooden coffee table for your living room or Egyptian stools for your bar? Note it down and you’ll find that the sensory havoc of everything going on at the flea market won’t distract.


The strategy when venturing through the craze of a flea market is always looking out for the big furniture pieces first, as those are the items that tend to go first. Brad Roemer will enter a flea market and walk around its entirety quickly, spotting pieces that he has his eye on by taking photos of it and jotting the booth number down and getting prices. Then he will do a second round that is slower in which he looks for smaller accessories, including artwork pieces, light fixtures, clothing and of course those dangling gypsy earrings that you so badly desire. If the big items are still there, then this is your chance to make a purchase.

Know More About The Needs Of Plumbing

Some essential things are really required for a person to stay in home. It is now a day possible to find no homes that is not available with water. Water is the main requirement of a home. Although many people say that current is required, it is not a thing that is required in a number of cases. For the water service to come to the use of the members of the house, it is essential to ensure that the pipes and other things that are required to draw the water that is present in the underground and also in the sump of the house reaches the tank and comes to the usage of members. With the help of recommended plumber in Singapore it is possible to ensure that all the requirements of plumbing are done best. Apart from plumbing, there are a number of things present in the house like the electric and electronic devices. It is possible to find the presence of refrigerators, mixer grinder and a number of types of home appliances. There are a number of pipes that will present in the kitchen and also in the bathroom. If there is any type of blockage present in the pipeline that is running from a place to drain, it is not possible for the water to flow freely.


Importance of hiring plumbers:


It is always much necessary to ensure a fact that these things are maintained in a manner such that no problem arises from them for the power supply and also to the life of them. With the help of available affordable plumbing services in Singapore, it is possible to make sure of the fact that the things that are required for a house can be done in a very quick manner. With a help of a number of experts who are involved in this field for a number of years, it is possible to avail a number of benefits. With the help of blocked drains plumber, it is possible to remove any type of blocks that are present in the pipe. Now a day it is possible to find a number of equipments available that are capable of removing the blocks without any need for invasive methods to clear the block. It will save a considerable amount of money that is being involved in the process of cleaning and also in sealing off the parts that are being opened by the plumber.


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